Research
User Journey Map
Map your user's experience from first touch to retention. Visualize pain points, emotions, and opportunities on an infinite canvas.
Use this templateUnderstanding your users means walking through their experience step by step. This template structures a user journey map on an infinite canvas so your team can collaboratively plot touchpoints, emotions, pain points, and opportunities.
What’s included
- Journey stages — columns for Awareness, Consideration, Onboarding, Usage, and Retention
- Touchpoint rows — where users interact with your product or brand
- Emotion curve — a visual track for user sentiment at each stage
- Opportunity notes — sticky notes for improvement ideas at each touchpoint
How to use it
- Click “Use this template” to clone it into your account
- Customize the stages to match your product’s flow
- Add sticky notes for each touchpoint and pain point
- Use AI image generation to create quick mockups of improvement ideas
- Invite your design and product team to collaborate in real time